Sunday, November 20, 2016

Content Marketing Institute Staff Discuss Website Traffic and the Results of New Research

Content Marketing & Website Traffic
The video below features a few professionals from the Content Marketing Institute discussing website traffic and the hidden messages your readers may be dealing with.  I've been following the Content Marketing Institute's blog and podcasts for a few years now and I've learned a lot from the staff.  They are always on the cutting edge and the content they produce is always fresh and useful.

This discussion is based on findings from Content Marketing Institute’s new B2C Content Marketing: 2017 Benchmarks, Budgets and Trends—North America report.  When it comes to content marketing, an unseen message in your website traffic could open a new approach to content. In this Content Marketing Strategy Session from Content Marketing World 2016, a panel of B2C marketing experts say that looking for ways to reach the audience that you have – even if it’s not the audience you wanted – may provide a path to new insights and activities.

See the content marketing research they discucss and read the blog post about this research.

Content Marketing Institute Video



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