|Content Marketing & Website Traffic|
This discussion is based on findings from Content Marketing Institute’s new B2C Content Marketing: 2017 Benchmarks, Budgets and Trends—North America report. When it comes to content marketing, an unseen message in your website traffic could open a new approach to content. In this Content Marketing Strategy Session from Content Marketing World 2016, a panel of B2C marketing experts say that looking for ways to reach the audience that you have – even if it’s not the audience you wanted – may provide a path to new insights and activities.
See the content marketing research they discucss and read the blog post about this research.
Content Marketing Institute Video